According to the Greenwashing Index, Greenwashing is like whitewashing with a green (environmental) brush: companies and organizations making themselves and their products sound or look like they’re really helping the environment. And they lure you in — creating the perception that you can help, too. In some cases you are helping. In some cases, it’s greenwashing.
And the challenges of climate change are too important for
us to be distracted.
This site is here to make sure that doesn’t happen. Our goal
is to educate consumers about how to “read” an ad and encourage them to decide
for themselves if what they’re seeing is greenwashing. Our hope is that with a
better-informed public, businesses will start to:
- Have a
sustainable business before they advertise they’re a sustainable business
- Be
accountable for the sustainable practices they claim to have
That way we can put an end to the greenwashing and get busy
with real environmental change.
The Greenwashing Index is promoted by EnviroMedia Social Marketing with
the help of theUniversity of Oregon
School of Journalism and Communication.
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